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The Project

In creating a proposed promotional campaign to increase community awareness, sponsorship, and funding, I designed promotional posters that featured photographic portraits of those Baltimore City high school students enrolled in Black To Our Roots yearly educational pilgrimage to Ghana.

Black To Our Roots is a Pan-African organization located in Central Baltimore that supports youths ages 13-18 through cultural experiences and education.

 

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The Youth

As the teens prepare for their three-week journey they face a big question: Why do I want to go to Africa? What will I discover? Some have never traveled across the Atlantic Ocean. Many hope to reconnect with their cultural roots.

They want a glimpse of the real Africa. They are reaching out to their communities for financial support through fundraising events. Once they return, how will their experiences change their lives?

 

The Exhibition

Through my thesis exhibition I hope to help them promote their organization and youth with pride. I didn't want a simple classification of "urban" to be used with the work.

As the Black to Our Roots program represents something larger than "urban," I was concerned about the types of risks I would have to take in this exhibition as a result.


 

© Jennifer White-Torres 2010